On visiting any website, browsers download and store text files holding small pieces of data which provides a record of your visit and allow full functionality of the website. They enable personalisation where applicable and to see how visitors use the site in order to make improvements for future visits.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies (full list of cookie types below). Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the 'Cookie Settings' button at the bottom of each page on our website. Some of these third party services will collect personal data such as contact information. This information is only captured by forms (powered by HubSpot) that have been completed and submitted by you.
Cookie typesNecessary Cookies - Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. Our website cannot function properly without these cookies.
Statistics/Analytics - Statistic cookies help us understand how visitors interact with the website by collecting and reporting information anonymously.
Preferences/Functionality - Preference cookies enable our website to remember information that changes the way it behaves or looks, like your preferred language or the region that you are in.
Advertisement/Marketing - Marketing cookies are used to track visitors across our website. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
We require your consent for cookies to be enabled on devices. If you decline, information will not be tracked other than a single cookie in your browser to give effect to your request not to be tracked. You can
opt out via the Google Browser Add-On functionality using any browser. Additional information on cookies including further details on how to opt-out on different browsers can be found at
www.allaboutcookies.org
The main cookies used on General Index website:
Name - Google Analytics (GA4)
Description - This helps us understand how visitors arrive at and use the website
Retention Period - GoogleAnalytics: 14 Months
Type - Statistics/Analytics
Name - HubSpot
Description - This helps us understand how visitors arrive at and use the website, as well as types of engagement (form submissions, pages viewed etc.). It is also our customer relationship management software that stores a users contact information once that user has started a conversation with us through a form submission
Retention Period - As long as a user/customer has an active lifespan with us
Type - Preferences/Functionality
Name - LinkedIn Insight Tag (LinkedIn Campaign Manager)
Description - This helps us understand how many visitors arrive at a predetermined landing page. No contact information is collected
Retention Period - 30 days
Type - Advertisement/Marketing
Name - Apollo
Description - This helps us understand users intent to buy from us and allows us to prioritize the right content for those users
Retention Period - 30 days
Type - Advertisement/Marketing