Florence Broderick appointed Chief Revenue Officer of General Index

General Index (GX), the world’s first technology-led benchmark provider, is excited to announce the appointment of a new Chief Revenue Officer.

Florence Broderick brings a decade of experience in global marketing and sales leadership roles, most recently as Chief Marketing Officer of companies such as V7, CARTO and Telefónica (O2). Building on her selling AI and geospatial data products to some of the world’s leading enterprise brands, she will lead GX’s marketing, sales and revenue operations – boosting the firm’s rapid growth in the commodities pricing category through direct channels and strategic partnerships (such as Bloomberg and ICE).

In her seven-year career at CARTO, Florence played a key role in positioning the business as a market-leader in the spatial data science category – as well as forming key alliances with Google Cloud, AWS and Snowflake and building the partner ecosystem around the company’s ‘Data Observatory’ which provided more than 12,000 geospatial datasets to companies such as Enel Group, Iberdrola, Vodafone and Coca-Cola.

“Florence's appointment as Chief Revenue Officer marks a significant milestone for General Index. Her extensive experience and proven track record in global marketing and sales make her the perfect fit to drive our go-to-market strategy. We are confident that her leadership will propel us forward as we continue to innovate and redefine the benchmarks in commodities pricing. Together, we aim to expand our reach and deliver unparalleled value to our clients worldwide.”

Neil Bradford, Founder and CEO, General Index

"I’m thrilled to step into this role as GX’s first Chief Revenue Officer. It’s remarkable how quickly the team have managed to build afar more robust and reliable approach to commodities pricing. I’m excited to scale our offering to bring value to an even wider range of companies alongside Neil who is someone I have always wanted to work with. The GX team is extremely talented and I’m confident that together we can achieve our vision of pricing the world!"

Florence Broderick, Chief Revenue Officer, General Index

Florence will build upon GX’s strong momentum from the past year – doubling revenue and signing market leaders such as Shell, TOTSA TotalEnergies, Exxon, and some of the world’s leading financial and asset management firms.